The business-as-usual fashion fair Inspiramais focuses on sustainability
For almost three decades, most materials launched during Inspiramais were and are NOT sustainable.
In the past few years, the event has been promoting discussions on “sustainability”, as well as promoting materials, brands, designers, and consultants related to “sustainable fashion”.
While their digital marketing highlights the keyword “sustainability”, the sponsors of Inspiramais are big Brazilian companies that still focus on business-as-usual, on economic growth on a limited planet.
I have been at the event a couple of times since 2009 and, among traditional materials proudly made of PU and PVC, and greenwashed materials, we can find a few good examples of sustainable materials, brands, and designers.
There is an elephant in the room of Inspiramais.
Follows below their green press release.
Sustainable practices and processes, which go far beyond products, will be the highlights of the 29th edition of INSPIRAMAIS. INSPIRAMAIS is a trade fair that launches more than a thousand materials for the footwear, clothing, furniture and jewelry industries between January 23 and 24, at the FIERGS Event Center, in Porto Alegre/RS.
In addition to business which is the focus of the show, there is a lot of quality content confirmed. One of the 13 lectures – see the schedule below – is on “How to drive innovation and sustainability”, which will be led by Suelen Joner, head of Sustainability at the Arezzo&Co group, with the participation of Flavio Enninger (Quattro Projetos) and Sioduhi Piratapuya (Sioduhi Studio). In the presentation, scheduled for 1:30 P.M. on the first day of the event (23), Suelen will talk about the ecoAR contest. The contest highlighted cases of entrepreneurs who brought together innovation, sustainability and fashion. “The project was carried out with the support of the Culture Incentive Law, the Rouanet Law. In the presentation, in addition to highlighting the four winning cases, in the Product and Post-Consumption categories, we will talk about how to use incentivized resources to promote innovation and sustainability, “sums up Suelen.
The ecoAR Project will even have a space at INSPIRAMAIS, in which the winners of the contest will be presented: Textile Agroforestry Project (Beto Bina), Maniocolor Project – textile dye based on cassava peel (Sioduhi Studio), Textile Waste Bank Project (Suzana Barreto Martins) and Bruk Project (Arthur Cesar Silva). In addition to R $10 thousand, each winning project received the opportunity to exhibit its projects in two events. The first presentation was in São Paulo/SP, in November/December, and the second will be at INSPIRAMAIS.
Event
The 29th edition of INSPIRAMAIS, a show that is expected to bring together more than 150 exhibitors of inputs and materials that will be visited by 7,000 people from Brazil and around the world, is a promotion of the Associação Brasileira das Empresas de Componentes para Couro, Calçados e Artefatos (Brazilian Association of Leather, Footwear and Artifact Components Companies) (Assintecal) in partnership with the Centro das Indústrias de Curtumes do Brasil (Brazilian Tanning Industries Center) (CICB), the Associação Brasileira da Indústria Têxtil e de Confecção (Brazilian Textile and Apparel Industry Association) (Abit) and the Associação Brasileira das Indústrias de Mobiliário (Brazilian Furniture Industries Association) (Abimóvel). The realization is of the Brazilian Materials program and the partnership of Sebrae Nacional. Learn more on the website.
Schedule
January 23, 2024 (Tuesday)
10:30 A.M. to 11:10 A.M.
2025 Inspirations Lecture_I
Intergenerational: learn about steps 10, 30 and 60% of the Product Pyramid Methodology, with Walter Rodrigues, coordinator of Assintecal’s Research and Design Center.
1:30 PM to 2:00 PM
How to boost innovation and sustainability with the use of encouraged resources, with Suelen Joner, head of sustainability at the Arezzo&Co group; Flavio Enninger, executive director of Quattro Projetos Culturais e Instituto Cultural Quattro (Quattro Cultural Projects and Quattro Cultural Institute); and Sioduhi Piratapuya, founder and creative director of Sioduhi Studio.
2:15 PM to 2:45 PM
From insight to excellence
Methodologies and Creative Success Processes, with Ricardo Benucci, founder and creative director of Benucci Products.
3:00 PM to 3:30 PM
Communication for sustainability without greenwashing, chat between Cora Design (Laura Madalosso) and Alme (Isabella Barbieri).
3:45 PM to 4:15 PM
Fashion technology: towards sustainability, with Jordana Guimarães, co-founder of Fashinnovation: Bridging the Gap Between the Fashions and Technology.
4:30 PM to 5:00PM
Aging without freaking out, with Patricia Parenza, journalist and 50+influencer
5:15 PM to 5:45 PM
Materials from the Amazon – challenges and opportunities for the fashion industry, with Sioduhi Piratapuya, founder and creative director of Sioduhi Studio.
January 24, 2024 (Wednesday)
10:30 AM to 11:15 AM
Accelerating results – dominating the sales funnel on Instagram, with Camilla Cruz Souza, owner Camilla Cruz.
11:15 AM to 12:00 PM
Proud South, with Lili Tedde, director of Edelkoort South.
1:15 PM to 2:00P.M.
Preview 2025_II
Peripherals, with Walter Rodrigues, coordinator of Assintecal‘s Research and Design Center.
2:15 PM to 2:45 PM
Hub Conexão Criativa – learn about the creative solutions in sustainability and innovation presented by Impact Business Ecosystem, with Flávia Vanelli, Project curator and Design Management consultant at INSPIRAMAIS Research and Design Center.
3:00PM to 3:40 PM
Leather Preview 2025_II
Peripherals, with Walter Rodrigues, coordinator of Assintecal’s Research and Design Center; Marnei Carminatti, coordinator of the Project and consultant in Design Management at INSPIRAMAIS’ Research and Design Center; and Ramon Oliveira Soares, consultant in Design Management at INSPIRAMAIS.
4:15 PM to 4:45 PM
Sustainability – reuse as a business strategy – Case re.sí ateliê, with Amanda Py Camargo, creator and designer of the company.
