Omama Yanomami becomes the Oscar statue in Hollywood to show the Cost of Gold
Social action promoted by indigenous people Yanomami and marketing agency DM9 shows the environmental and social impacts in the Amazon rainforest, with the aim to stop illegal gold mining
“The Cost Of Gold” campaign aims to make Hollywood stars aware of the health crisis faced by the Yanomami people due to the advance of illegal gold mining. 20 nominees of the 95º edition Oscar 2023 received the statue representing the god Omama.
The recipients of the initiative will be Austin Butler, Bill Nighy, Brendan Fraser, Colin Farrell and Paul Mescal, who are in the running for best actor; Ana de Armas, Andrea Riseborough, Cate Blanchett, Michelle Williams and Michelle Yeoh, who are vying for the award for best actress; Barry Keoghan, Brian Tyree Henry, Brendan Gleeson, Judd Hirsch, Ke Huy Quan; nominated for best supporting actor; and Angela Bassett, Hong Chau, Jamie Lee Curtis, Kerry Condon and Stephanie Hsu; nominees for best supporting actress.
The campaign will also lead artists and the public to a digital calculator, which shows the social and natural impact of each gram of illegal gold on the Amazon rainforest and the Yanomami people.
Access the hotsite: The Cost of Gold
#thecostofgold | The Cost of Gold
Gold is a symbol of success to you, but for us, it is a sign of death. That is why our people, the Yanomami, is telling Hollywood the cost of gold and sending them a goldless alternative, our protector, Omama. Please, help us send Hollywood this message and stop illegal gold mining. See the whole project at thecostofgold.com Follow us at @thecostofgold and @urihiyanomami
#ocustodoouro | O Custo do Ouro
Ouro é um símbolo de sucesso para você, mas, para nós, é um sinal de morte. Por isso que o nosso povo, os Yanomamis, estão contando a Hollywood o custo do ouro e enviando para eles uma alternativa sem ouro. Nosso protetor, Omama. Por favor, nos ajude. Envie essa mensagem para Hollywood e ajude a parar o garimpo ilegal.
CNN BRASIL | Yanomamis entregarão estatueta de madeira no Oscar para pedir o fim do garimpo ilegal
Com o intuito de chamar a atenção para os garimpos ilegais na região da Amazônia, índios Yanomami prepararam uma ação para o dia da cerimônia do Oscar. Serão enviadas estatuetas de madeira com o formato da divindade Omama para os vencedores. #CNNBrasil
In 2021, 54% of the gold traded in Brazil had evidence of illegal origin. In recent years, illegal exploitation has intensified in the Yanomami Indigenous Land, causing contamination of rivers and fish by mercury, deforestation of the forest and a strong social impact on the indigenous population, which has led to a humanitarian tragedy, ignored by the authorities until recently.
