DRESS TO COP27: Fashion Agenda at the UN Climate Change Conference COP27
Check it out our Fashion Campaign for Climate Change and Roundtable about Sustainable Fashion made in Brazil
Roundtable
Event Title: Sustainable Fashion Made in Brazil
Description: Exploring creative strategies to communicate scientific research, innovation, and sustainable behaviour within the UN framework.
Date: Tuesday 8th November 2022
Time: 09:30am – 12:00pm
Local: Blue Zone – Pavilion P97 – Sharm El-Sheikh, Egypt
Moderator: Luciana Duarte – PhD Researcher at the International Institute of Social Studies, Erasmus University of Rotterdam
Speakers
(1) LOJAS RENNER
Eduardo Ferlauto (Head of Sustainability and Director at Instituto Lojas Renner)
Presentation:
- The Paths taken by Lojas Renner towards more sustainable fashion in the retail market in Brazil
(2) MALWEE
Anay Zaffalon (Executive Director)
Presentations:
- MALWEE’S Collaborative Innovations for Sustainable Fashion in Brazil
- a.fio – Facing the Challenge of Circular Fashion
(3) SIMPLE ORGANIC
Patricia Lima (CEO)
Presentation:
- Sustainability and the need for change: how beauty can be profitable and sustainable
(4) SOMA GRUPO
Taciana Abreu (Head of Sustainability)
Tashka Yawanawa (Chief of Yawanawa indigenous people)
Presentation:
- Collaborating with Local Indigenous Communities to create meaningful and impact positive fashion. The FARM Rio + Yawanawa Case.
(5) OKEANOS
Martina Hauser (Chief Government Affairs Officer)
Presentation:
- Beyond the Garment. Sustainable Supply Chains
(6) LACES AND HAIR
Cris Dios (Founder and President)
Hugo Cechetto (Head of Digital Experience)
Presentation:
- Brazilian Reference in Sustainable Beauty Ecosystems and Natural Cosmetics
(7) INTERNATIONAL INSTITUTE OF SOCIAL STUDIES
Sylvia I. Bergh (Senior Researcher at The Hague University of Applied Sciences (THAUS); Associate Professor at International Institute of Social Studies (ISS) Erasmus University of Rotterdam)
Luciana Duarte (PhD Researcher in Development Studies at the International Institute of Social Studies (Erasmus University of Rotterdam), and in Production Engineering (Federal University of Minas Gerais, Brazil); Lecturer in Industrial Design Engineering at The Hague University of Applied Sciences)
Presentation
- Creative strategies to communicate research findings on sustainable fashion
Partners
NGO Responding to Climate Change
Ethical Fashion Brazil – Agency and platform for sustainable fashion business
Civic Innovation research group – International Institute of Social Studies – Erasmus University of Rotterdam
Contact: letswork@ethicalfashionbrazil.com
Fashion Campaign
Are you wearing sustainable clothes? Let’s talk about it!
#cop27 #fashioncop #dresstocop27
CONCEPT 1 – Posts
CONCEPT 1 – Story
Concept 2 – Posts
Concept 2 – Story
Header website
Are your clothes sustainable?
Second hand?
Eco materials?
Local Production?
Fair trade?
High quality to last for decades?
Guidelines for a sustainable outfit
- Prefer wearing second-hand clothes;
- Avoid conventional cotton and polyester (together they represent 80% of all fibers in the world; only cotton uses 16% of all pesticides for crops, and a lot of water in irrigation);
- Prefer fibers like organic cotton, linen, hemp, recycled polyester, seaweed, etc. You can check the information in the tag of your clothes;
- Wash and iron as less as possible;
- Share a capsule wardrobe or just some clothes and accessories with friends and family;
- Don’t buy fast fashion (Zara, H&M, C&A, etc).
This social media campaign is part of the project: “Transmedia Sustainable Fashion made in Brazil – Documenting the Roundtable at COP27 UN Climate Change Conference and exploring creative strategies to communicate scientific research”. The project is sponsored by the research group Civic Innovation at the International Institute of Social Studies (Erasmus University of Rotterdam), with partnership of the NGO Responding to Climate Change (RTCC), and the agency Ethical Fashion Brazil.
