Fredrik Wikholm | TEDxGöteborg
This talk was given at a local TEDx event, produced independently of the TED Conferences. Every year we throw away 30 kg of clothes, and the textile industry is one of the world’s top 5 polluters. So, how can we make the fashion industry more sustainable?
It’s easy, claims social scientist and Creative Director Fredrik Wikholm, we just need ethics, environment and economics to be buddies. With his new innovation “The Rag Bag” Fredrik challenges the business to take action now, before it’s too late.
It was the creative mindset and will to change, rather than skills in textile design that brought Fredrik Wikholm and his snowboard collective to start up a fashion brand that focused on sustainability. Now he’s taking recycling to the next level with an open-source innovation institute to pave ways for the fashion industry to make more sustainable choices.
