B.e Quality: slowfashion with Organic Pima Cotton
Based in Spain, with the production in Peru, and having many costumers in Germany, this fashion brand connects people through quality and sustainability
Our brand started on 2010, while I was working on the fastfashion industry, and traveling to many factories in Asia. I was in the front line dealing with very different human & environmental conditions. I was seeing the other side of the coin of the glamorous fashion world. It was humanly really hard for me to work with many of these realities. Asking people who was not living neither working in the basic conditions to improve the quality, or even asking them discounts… I decided not to be part of it and created my own brand based on Respect.
As we base our work in Respect, it is very easy to be a Sustainable brand.
Sustainability has many levels, and we are doing our best to cover as much levels as possible.
Our first concept is to produce garments lasting over the years, as an alternative to the fastfashion industry. For this reason we have chosen to work with the peruvian pima cotton, that besides of its extraordinary softness, it is also more resistant, so lasts longer. B.e Quality collection is timeless, so that you can wear it over the years. Remember that each extra season we use a garment we reduce its carbon & water footprint of around 20- 25%. Using garments for longer is a very sustainable practice.
The use of natural fibres is also an important choice for us, as they are all gentle with our skins and are Biodegradable. This means that the discards of production, the micro fibres breaking in our washing machines, and when we discard a garment, in all cases these residues are not creating pollution, but transforming into nutrients for other organisms.
We use organic cotton, which means to use 85 – 90% less farming water than in non organic cotton farming (yes only 10-15% of water). Another advantage of the organic cotton is that all products used to nurture the land and/or protect the crops from insects or pests are biodegradable and non toxic to the land, to the farmers and to the villages around the area.
The dyeing process is made with biodegradable and non toxic dyes and additives.
The packaging we use is made of biodegradable bags, recycled or FSC paper for hang-tags, bags, carton boxes, etc.
We only work with certificate suppliers complying with Social Responsibility standards. This is very important for us, as we believe that work is a mean for a better quality of life, for everyone.
We are always paying attention to improve each of these aspects or integrate new ones that can improve our sustainability impact.
B.e Quality is a Refined Basics collection for women, men & newborn. Simple lines with details on the manufacturing and the structure of the garment that makes them elegant and easy to wear in many occasions, formal or casual.
Affordable Luxury is a phrase that best describes B.e Quality: it uses the best quality on all aspects.