I had a dream… with Stella McCartney!
Well, not one, but two dreams. She lives in my subconscious
Stella McCartney is THE fashion icon that lives in my subconscious. I thought I had a normal – cool and low profile – admiration with her sustainable brand, as I have for Patagonia or Allbirds, or as I have for a researcher like Kate Fletcher. But no.
My subconscious shows to me that she is THE one and only, and I should recognize that I am a real fan – even though I didn’t know by my rational thinking. Therefore I decided to bring my dreams to the rational and conscious level: I decided to do something to make my dreams come true. So, first of all, let’s go to the dreams and, then, to rational decisions in real life.
I think this dream was at the end of 2015, because in this dream also appeared a new friend of mine, Leo (not DiCaprio! – better), who we discovered in that year that we were the same person divided into two bodies. He is my gay soulmate, my brother from another mother. Because he appeared in the dream, and our friendship was fresh, I know the year.
In 2015, I run in Brazil five editions of an open pop-up store, called The Street Store, a project from South Africa. I created a network of more than 250 volunteers, with more than 1.000 donors, to attend hundreds of homeless people with millions (really, millions) of clothes and accessories. The homeless people could choose whatever they want, as much as they want, according to their taste and sense of style. I was like a Robin Hood, giving Prada, Dior, Louis Vuitton, Armani, and many other high profile brands to people that didn’t care about this value. The project became very popular. Only in that year, I count more than 100 reports on newspapers, magazines, websites, TV programs, radios, blogs, among other media that covered the project and interviewed me. The project won an award of Urban Kindness in the category of Generosity, given by the Brazilian Architectures Association. My friend Leo helped me a lot. At the end of the year, I invited him to help me next year and be the leader, while I would work more on the backstage. Our partnership last 5 years, we run 10 editions of the store, and he is still my very best friend.
So, the dream with Stella came at the end of this beautiful year in my life. I dreamed that I was having dinner with her and someone else very elegant in the fashion world. Nothing special happened. We just had dinner, but I was very happy to meet her. After dinner, I met my friend Leo and I was flying by his side, with my arm around his shoulder and vice-versa. He was the one that introduced me to Stella. He walked and I flew, we were laughing and talking. A very beautiful dream, as well as a beautiful reality.
The second dream was at the beginning of 2020, probably in February or March, in The Netherlands. I know it wasn’t during my vacations in January, practicing meditation for the fourth time in Thailand, and traveling to Cambodia and China. I know I didn’t have this dream in Asia.
This time, I dreamed that I was with my mother (who is a big fan of Paul McCartney and like to be well-dressed) in a very cool, super cool place in the United Kingdom. It was kind of a hangar for airplanes but had some bars. My mother was gorgeous, wearing a military green parka made of nylon (hey, it is a fashion dream! I know the details!). I was showing her that place, she wanted a bottle of water and I showed her where to buy. That place was where Stella McCartney was doing her fashion show. Many high profile people of the fashion world were there. And my mother and I were some of the lucky invited one. Stella was very far from me, but at least I could see her. The show was going to start. People were sit down like in an airplane. My mother and I were in the last line and we were so excited. Then I woke up.
It is possible that I may have other dreams with her in the future, therefore I will leave this blank paragraph in progress. I am writing in the middle of the pandemic of 2020, doing two PhDs. Crazy times. Anyway, to dream with Stella is unforgettable.
Practical decisions: making my dreams come true
Well, what to do? Although I research fashion, although I had some reputation in Brazil, although some of my friends have great connections, although I am starting to have some relevance here in The Netherlands (see ImpactFest, in The Hague) and Belgium (see Fair Fashion Fest, in Gent), I have no connections with Stella McCartney. It sounds like impossible to have dinner with her or to attend her fashion show.
I like this: it is impossible. But it is impossible now.
In Brazil, many people that I admired in fashion when I started to do my bachelor in Product Design, were impossible to reach out to. However, in less than 10 years, I was going to TV programs, speaking, and having dinner with some of the most famous and prestigious people in fashion. So, it is a matter of time and to work hard.
I can have dinner with Stella. How and when I have no idea. Maybe it will take more than years, my 2 PhDs will be completed, I’ll have better networking in Europe, my work will have more relevance. Who knows?
Therefore I decided to do what I can, what is possible now, in order to go to her direction.
I am going to write more about her brand. I created the category “Stella McCartney” on my website, to dedicate my time to this cause. I am going to reproduce, improve, and create some content.
Some weeks ago, I sent an e-mail to the brand asking if they had a fan club. They replied that they don’t have, but that I could follow their Instagram accounts. OK. I am following.
I believe that Stella Kids needs more attention of the fashion media. This will be my focus, as well as a strategy to make my content about the brand more relevant. Stella Kids are an inspiration to kidswear.
I need to create a visual language on Instagram to show that I am a fan. What would be the name of my campaign? “Stella leads the fashion system” sounds good. But a campaign would only be effective in a specific moment, with a certain group of people (I am connected to some fashion networks, this may be a possibility to spread the message…).
Definitely, the best thing that I can do is to spread my thoughts, to keep working hard for sustainable fashion. If my work is good, if what I think and write being a scientist makes sense to change the world, then it is inevitable to achieve any dream.
I appreciate her presence and her work in this world. It is a gift to be inspired by her in many conscious levels. Long life, Stella! Like the monks in Thailand taught me to say at the end of my meditations, and I would say to Stella:
May all beings live in peace and harmony. May all our dreams come true. And if you are already happy, may you be even happier.