Berlin Fashion Week enters 2021 with a new collective fashion format
06 January 2021
By joining forces with the digital 202030 – THE BERLIN FASHION SUMMIT in
January, Berlin starts 2021 strengthened as the location for sustainability,
innovation, and creativity in fashion. With the refocus of Berlin Fashion Week,
studio MM04 organized in cooperation with Sqetch, and the Beneficial Design
Institute a new collective content format with the aim to create and encourage
future fashion systems. International and local experts and innovators from
fashion, science, business, education, politics, art & tech will be invited to 202030 –
THE BERLIN FASHION SUMMIT that consists of two parts: The Pop Up Think Tank
(7 – 14 January) and the Summit (22 – 24 January).
This is Berlin’s roaring 2020’s call for transformation in fashion: The 202030 – THE
BERLIN FASHION SUMMIT is designed to become an interdisciplinary platform, which
enables avant-garde creatives, critical grassroot protagonists and meet industry
stakeholders to work together.
“We see the challenge in finding solutions for the needs of diverse fashion industries,
consumer cultures, innovation-driven sustainability, and the tech movement. Thus,
knowledge exchange, translation, and collaboration between stakeholders is key.” says
Max Gilgenmann, studio MM04. By involving experts from different disciplines, the
202030 – THE BERLIN FASHION SUMMIT stimulates a visionary, creative, and
encouraging dialogue. Through a multi-staged process, the goal is to bridge existing
innovations with the industry and envision concrete tangible connections and solutions
for a more sustainable future of fashion.
The digital format includes two elements: The Pop Up Think Tank (7 – 14 January) and
the Summit (22 – 24 January).
The Pop Up Think Tank serves as the first experimental and preparational part and
includes three expert workshops. The workshops are not public to ensure an open
exchange of ideas and foster meaningful discussions. They will focus on systemically
relevant questions from different points of view – by envisioning the future of fashion
culture, fashion economy, and the fashion product itself. Selected participants are e.g.:
- Leslie Holden / Co-Founder The Digital Fashion Group
- Cornelia Kangur / CEO For Future’s Sake
- Evelyn Mora / Founder Helsinki Fashion Week
- Stefan Siegel / CEO Not Just A Label
- Melissa Drier / Fashion Journalist
- Ivana Perbi-Ohlheiser / Founder Wardrobe Affaire
- Magnus Dorsch / Senior Project Manager About You
- Viktoria Kanar / Co-Founder Re-Fresh Global
- Giancarlo Pazzanese / Senior Lecturer Amsterdam Fashion Academy
- Huang Damur / Founder Damur.
The Summit serves as the public main part and opens up the dialogue to a broader
audience. Each summit day will highlight one of the preceding topics #1 fashion culture,
#2 fashion economy and #3 fashion product. Individual workshop participants will
present the outcomes of the Pop Up Think Tank. Furthermore, inspirational keynotes
will be held, followed by demonstrations and presentations of best practises. Confirmed
keynote speakers include:
- Bandana Tewari (Lifestyle Journalist & Sustainability Activist)
- Matthew Drinkwater (Head of the Fashion Innovation Agency, London College of Fashion, University of the Arts London)
- Michael Braungart (Co-Founder Cradle to Cradle Design Concept).
A closing panel will wrap up the insights of each day and provoke progressive solutions and guidelines for future operations of the fashion industry.
The 202030 – THE BERLIN FASHION SUMMIT is by its name and content concept
dedicated to a decade that already before the pandemic was coined and posed by many to become the transformative twenties. The Covid-19 pandemic and the resulting economic shutdowns have caused unprecedented challenges for the fashion industry and again, revealed that the current outdated system on which the fashion industry is built on cannot remain as it is. In order to accelerate the shift to a greener, more sustainable fashion system, it is needed to capture all available resources, potentials and visions.
The German capital, that is known for its vivid creativity and its local cross-disciplinary
experts, offers a perfect experimental space for understanding and discussing the status
quo. “As already known, Berlin stands for diversity, individuality, and zeitgeist in thefashion industry. In addition, sustainability topics and the circular economy have not only gained increasing relevance, but they have also successfully entered the market.
Thanks to countless sustainable brands, shops, initiatives, and pioneers, as well as a
steadily increasing number of sensitized shoppers, Berlin is the living capital of
sustainable fashion. I am delighted that we are adding another important component to
the Berlin Fashion Week with the new 202030 – BERLIN FASHION SUMMIT on future
and sustainability topics. What is special is that we are developing a common
understanding of sustainability for Berlin and the Berlin Fashion Week with the
organizers and fashion labels, which we want to expand step by step. Let us surprise
you!” adds Ramona Pop, Mayor and Senator for Economic Affairs, Energy and
Please find further information and an updated program on
To join 202030 – THE BERLIN FASHION SUMMIT you can register here .
For further information or press related questions, please contact:
Müller PR & Consulting
+49 30 12 02 72 85