Artisan Clothing Waist Loom Technique
Video produced by the fashion brand Someone Somewhere
What is an artisan? An artisan is a worker in a skilled trade, especially one that involves making things by hand.
Someone Somewhere is a socially conscious lifestyle brand. The brand uses artisanal production in their clothes and shares content of part of the production processes to look like catchy for the costumers. The positive aspect is to bring the artisans somehow closer to the costumers. Videos are a vector to allow this narrative of a plural sustainable brand.
According to the brand, 7129KM (4430 miles) of thread has been used to make Someone Somewhere artisan products, more than two round trips of driving the length of California.